Best Areas of Stoke-on-Trent to Invest In

Why there's no single answer

Stoke-on-Trent is six towns rather than one, and each has its own housing, tenants and prices. An area with strong student demand suits an HMO strategy but may be a poor fit for a family let, and the reverse is just as true. Yield, capital growth and how much management a property needs all change from town to town, and often from street to street.

Match the area to your strategy

• City-centre apartments with higher turnover: Hanley, close to the shops, the Cultural Quarter and Staffordshire University.
• Income-focused terraced houses: Burslem, Longton and Tunstall, where low purchase prices support stronger gross yields.
• Long-term family lets: Tunstall, Fenton, Meir in Longton, and suburbs of Newcastle-under-Lyme such as Westlands and Clayton.
• Professional tenants: Stoke, near the Royal Stoke University Hospital and the mainline railway station.
• Student lets and HMOs: around Staffordshire University in Stoke and Hanley, and near Keele University in Newcastle-under-Lyme. See our HMO investment guide.

Begin with the area guides

Before you start looking at listings, read the guides below for the towns that match your strategy. They'll help you narrow your search to the right streets. When you have a shortlist, we can match it against the streets we already manage property on and give you an honest view of rent and demand.

Related reading